Case study

Marketing strategy

Marketing strategy
Marketing strategy
Marketing strategy

Who are Bright Hospitality and Bright Employment?

New migrants often go through life changing and traumatic events in order to make a new start for themselves in Australia.  Finding long term employment can make a huge difference in their ability to settle well into Australian life.

Bright Hospitality is a not for profit organisation, established to support migrants and marginalised people to find meaningful, long term employment.  By combining training for qualifications and assistance to find work with ongoing support and mentoring, Bright Hospitality has been able to successfully break the welfare cycle for many of its graduates.

Creating employment opportunities for migrants and marginalised people - Bright Hospitality and Bright
Creating employment opportunities for migrants and marginalised people.

 

As the sister organisation, Bright Employment is an ethical provider of training and employment in a range of industries, including building, construction and office cleaning.  By taking an ethical approach, Bright Employment also aims to support marginalised people into long term, meaningful employment.

How did Bright Hospitality and Bright Employment use Juntos Marketing’s marketing strategy services?

As relatively new businesses, Bright Hospitality and Bright Employment benefited from:

  • development of a marketing strategy and plan for Bright Employment
  • an overarching digital marketing plan for both businesses, with a focus on social media setup and management
  • assistance in the development of marketing materials to support new partner acquisition
  • strategic direction and copy writing assistance with a range of content pieces
  • assistance to maximise their involvement in several events, including NourishTalks in Sydney in April.

How did marketing strategy assistance add value for Bright Hospitality and Bright Employment?

Bright Employment’s marketing strategy and plan provides a clear framework to prioritise and structure their marketing efforts, assisting the business to use its resources efficiently and effectively

The digital marketing plan has ensured that the use of each digital and social media  channel is clearly targeted, contributing to the business imperatives

Involvement in targeted events has built Bright’s profile and reach, and provided effective mechanisms to launch and grow their social media presence.

Bright Hospitality supported the Autumn Nourish event
Bright Hospitality supported the Autumn Nourish event

Click to read more about Bright Hospitality and Bright Employment

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