Who is Haras des Trotteurs?
‘Haras’ is French for stud farm or stables. Haras des Trotteurs was launched in Australia and New Zealand in 2014 to provide breeders with better access to Franco-American sires. These genetics provide a gateway to improved gait, stamina and speed, allowing Australian and New Zealand clients to breed world-class trotters for the first time.
How did Haras des Trotteurs use Juntos Marketing to develop branding and marketing materials?
A new contemporary, professional brand look shook up a traditionally conservative industry.
Branding has been used consistently to showcase the available stable, across website, printed flyers and professional brochures, and a series of advertising features in specialist industry magazines.
Professional copy writing communicated the main messages in a clear and easy to read manner.
Our overarching aims were to ensure the brand looks professional, credible and provokes a new way of looking at the industry.
And as the brand becomes established and the market, more educated, Haras des Trotteurs’ branding and marketing is adapting and evolving too.
How did the branding and marketing materials add value for Haras des Trotteurs?
The new branding and professional brochures, advertising and website provided the materials to ensure Haras des Trotteurs launched successfully.
The brand made an immediate splash on launch, and within just over 12 months, is well known, recognised and respected within the industry.
Juntos Marketing were asked to update the branding and logo in 2015.