Case study

Consumer friendly copy and attractive design

Consumer friendly copy and attractive design

Who is The Joint Movement®?

This new evidence-based initiative of Arthritis Tasmania and Arthritis Australia, The Joint Movement® program aims to improve the physical activity levels of otherwise sedentary people who have a diagnosis of arthritis.  Specific strength and resistance training has been shown to reduce pain and improve the functional ability of people with all forms arthritis.

The Joint Movement® program is supervised by trained exercise professionals and it is managed by Arthritis Tasmania.

How did Juntos Marketing work with Arthritis Tasmania and The Joint Movement® to create consumer friendly copy and attractive design for their printed materials?

Juntos Marketing worked within The Joint Movement®’ s previously developed brand guidelines to create attractive printed materials.  We helped develop consumer-friendly copy and adapt the design for a series of appealing and eye-catching brochures and posters, to be used to promote The Joint Movement programs.

How did their new attractive printed materials help The Joint Movement®?

Posters and brochures for both land based strength training and water based programs helped encourage interest and enquiries relating to the program, in the initial target states of Tasmania, Victoria and CHECK

The printed materials have been designed with the future in mind.  The design of the series can easily be extended to allow for new exercise or other related programs.