Case study

Qualitative & quantitative Market Research

Qualitative & quantitative Market Research
Qualitative & quantitative Market Research
Qualitative & quantitative Market Research

Who is Dee Why RSL?

Based on the northern beaches of Sydney, Dee Why RSL is a large and vibrant local club.   It is one of the largest clubs in NSW, with over 40,000 members.

How did Dee Why RSL use Juntos Marketing’s market research services?

We undertook a comprehensive research program on behalf of Dee Why RSL, with both qualitative (12 focus groups) and quantitative research (online survey).  A cross section of their members was invited to participate in the groups, providing the club with valuable feedback and a clear direction on which new member benefits to implement.

How did this market research add value for Dee Why RSL?

The market research outcomes provided tangible, valuable guidance for the club in updating and relaunching their membership program.

 

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