Case study

New branding

New branding
New branding
New branding

Who is Evolution Pilates?

This well established pilates studio and physiotherapy practice in Annandale, Sydney was purchased by Susie Bond approximately 5 years ago as a going concern. The business offers rehabilitation services, pilates for fitness and well-being and a range of physiotherapy services. The practice specialises in dance pilates and physiotherapy, as well as in pre- and post- pregnancy care.

How did Evolution Pilates use Juntos Marketing’s branding and marketing materials services?

Although the business had existing branding, the look and feel was felt to not truly reflect the business positioning and core offerings. The imagery, colours and feel of the brand identity needed updating.

The brief for the new branding included a need to look professional, stronger and more in tune with their target market.

A new brand identity was developed which encapsulates the core services and a dynamic, approachable feel.

The branding was then used on business cards and flyers, as well as signage and a range of communication materials.

How did these branding and marketing materials add value for Evolution Pilates?

It is very important for the look of a brand and business to be a true reflection of the business, its positioning and personality. You should feel proud of your business logo, your business cards and your marketing materials.

For Evolution Pilates, the new brand look and feel has given the business a new dynamism and energy. They stand out better, and all their marketing materials look more consistent and professional, meaning they are also more memorable – vital for growing both new and repeat business.

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