Case study

Market research and strategy

Market research and strategy
Market research and strategy
Market research and strategy

What is Forte Rhino?

A flagship offering from Forte Information Solutions, Forte Rhino is a fully automated sales management tool designed specifically for organisations with an on-the-ground team of sales representatives. All screens are tailored to exactly what sales representatives need during their field visits, and are accessed via their tablets.  The system also provides specific, real time data for managers and sales directors, presented in an easy to understand format.

How did Forte Information Solutions use Juntos Marketing’s market research services for Forte Rhino?

By interviewing a cross section of Forte Rhino users, the business was able to gain valuable business feedback from across a spectrum of users, including sales representatives and sales team managers.

Moving to an automated sales tool can be a totally new way of working for those who have always used a paper based system. User feedback is crucial in understanding how best to help make the transition smooth.

The research also provided valuable insights into the challenges sales representatives face, and how Forte Rhino can continue to address these.

How did this market research about Forte Rhino add value for Forte Information Solutions?

Based on the market research, Forte Information Solutions developed a set of clear communication messages for Forte Rhino, that reflect the offering and appeal to their target market. The messages have then been incorporated in a range of sales and business development materials, including updated brochures.

The research provided the business with a much better understanding of how Forte Rhino is seen in the market.  Most invaluably, it provided guidance in how best to resonate with both new and existing clients.

Marketing Materials

Based on the research findings, we were able to develop more valuable , highly-targeted professional materials to assist in the sales process.

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