Case study

Branding and marketing materials

Branding and marketing materials
Branding and marketing materials
Branding and marketing materials

Who is Metallurgical Systems?

This dynamic and innovative business is the developer of an advanced mining information system that is totally revolutionising mining plant management.  The offer combines complex plant mapping with the latest big data technology, integrating real time plant data with complex analysis and highly user-friendly visual reporting.

How did Metallurgical Systems use Juntos Marketing with their strategic planning, branding and marketing materials?

As a relatively new brand of an existing business, Metallurgical Intelligence needed to clarify its strengths and points of difference, review its market position relative to competitors, and develop the right main messages.  This was undertaken in a facilitated workshop which involved all key stakeholders.

Based on the findings of the strategic marketing workshop, we developed a series of targeted PDF documents for use in business development, as well as a professional printed brochure, published in both English and Spanish.  By building on the business’s existing branding and using Metallurgical Intelligence’s  own plant images from their clients’ around the globe, the offer was brought to life, showcasing the impressive benefits of this mining plant solution.

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How did the strategic planning, branding and marketing materials add value for Metallurgical Systems?

Metallurgical Systems benefited from clearer main messages and a more structured approach to key target markets.  All materials are in use in their business development processes.

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