As an older person, having a fall can lead to hospitalisation and a significant loss of independence. Many people are not able to return home after a fall. It can be personally devastating and, economically, a major health cost.
Juntos Marketing worked with NSW Health to review the efficacy of an existing educational brochure aimed at reducing falls among older Australians. Following the facilitation of focus groups and in-depth discussion research, we recommended a wide range of initiatives to ensure the book communicated effectively in reducing the risk of falls in older people.