Who is PEDro?
The world’s largest and most respected Physiotherapy Evidence Database, PEDro allows easy digital access to over 32,000 independently assessed randomised trials, systematic reviews and clinical practice guidelines for physiotherapists. PEDro is produced by the Centre for Evidence-Based Physiotherapy at The George Institute for Global Health.
How did PEDro use a strategic approach to their trade show marketing opportunity?
Based on analysis of PEDro’s specialist stakeholder groups, the trade show approach focused on attracting the attention of prioritised groups, with the aim of widening their base of support.
The trade show stand and marketing materials were designed to encourage pledges of support, and provide a database for post-show follow up.
How did the trade show marketing materials and strategic approach add value for PEDro?
A strong and well branded trade stand presence increased awareness of PEDro, of the “behind the scenes” structure that enables this outstanding service to operate, and of the need for ongoing support from organisations, institutes and individuals. Tangible outcomes include pledges of support from a wide range of physiotherapists, a series of conference meetings with industry leaders, and growth of qualified database of contacts for post conference follow up.