Who is Peppercorn Food Company?
This growing and well-respected meat brand has national distribution through Woolworths and independent stores. Our role involved assisting the business to build their brand profile and engagement with key consumer groups, particularly mothers with younger children.
Most initiatives target mums, with children 1 – 12 years, with an interest in feeding their family well. Some marketing campaigns target those who have had a health scare where diet can influence their future wellbeing.
We have supported and encouraged growth and engagement by focusing on solving mealtime challenges via facebook and social media, events and sampling, printed materials, blogger campaigns and by using a brand ambassador, Susie Burrell.
How did Peppercorn Food Company use Juntos Marketing’s marketing services?
Initiatives range from a branded presence at Sydney’s Australia Day celebrations, to the ‘I Love Peppercorn’ sampling trailer, to mummy blogger campaigns and an engaged facebook following.
Susie Burrell is one of Australia’s leading dietitians, known for her extensive background in both nutrition and psychology and for her practical, easy to understand approach to diet, nutrition and wellbeing. Juntos Marketing manage this very successful relationship between Susie and the Peppercorn brand.
Peppercorn Videos featuring Susie Burrell
How did these marketing initiatives add value for Peppercorn Food Company?
Dean Murphy, Managing Director of Peppercorn Food Company:
“We were looking to have a presence in social media and PR to raise awareness of our brand, increase our sales and to ensure that our loyal customers had an opportunity to extend their points of contact with our brand…Juntos took ownership of the brand and really lived it. They made comsumer promotions, facebook and brand ambassador management easy and seamless. The team was approachable, flexible and hard working.
I would wholeheartedly recommend Juntos to any organisation who is looking to raise their awareness and relevance with their target market. They took the pain out of time consuming social media management and have a commercially minded creative method that delivers results.”