Case study

Marketing materials to support sales team

Marketing materials to support sales team
Marketing materials to support sales team
Marketing materials to support sales team

Who is QPA?

Quality Practice Australia (QPA) is one of Australia’s leading accreditation and quality improvement providers for General Practices across Australia.

Since launching in 1999, this dynamic organisation, which specialises in accreditation for General Practice, has grown rapidly by combining strong customer service with an innovative approach to the market.  QPA is a well-respected voice in the industry and a high profile advocate for Australian General Practice across all levels of government.

QPA is passionate about improving the quality of general practice, and the team see their role as offering true, long-term partnerships with their clients.

How did Juntos Marketing work with QPA to develop marketing materials to support the sales team?

As a result of their major business review, QPA identified the need to develop professional marketing materials to support the sales team and to help the business continue its growth.

Following an interactive stakeholder workshop, we developed a thorough plan and identified the right messages to resonate with QPA’s key partners and clients.

QPA’s key brand messages were then incorporated into a series of sales and marketing materials to support the sales team.

Their logo now include a tagline, helping to quickly communicate their offer to potential new clients.

The professionally designed materials showcase QPA’s strengths and assist staff to communicate key messages consistently, something that is particularly important as more staff take on regular customer service and sales responsibilities.

QPA's approach to quality and value
Infographic: QPA’s approach to quality and value

For QPA, what was the value of developing marketing materials to support the sales team?

QPA now have a suite of printed materials and PDFs that guide and support the sales team to meet their clients’ needs.

The QPA staff follow clear steps and guidelines for the selling process, and have access to the right marketing materials for each stage, in order to best help clients.

Their logo and visual identity quickly communicates their strengths, and has built on their recent name change from GPA Accreditation Plus.

As a result of the process, QPA now has clear and consistent messages, and they are well equipped for any market changes that may occur in the coming months and years.

Interested in developing marketing materials to support the sales team in your organisation?  We would love to help!  Get in touch today.

Read more about QPA’s leading accreditation and quality improvement for General Practice

 

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