Case study

PR, social media & promotions

PR, social media & promotions
PR, social media & promotions
PR, social media & promotions

Walk to Work Day is an annual, national initiative, which encourages Australians to walk to work on one set day each year. The goal is for people to ultimately become more physically active.

Our role in Walk to Work Day was to encourage grass roots participation of individuals and workplaces across NSW, using PR, social media and promotional initiatives. Through Facebook and Instagram in particular, we were able to generate lively engagement, participation and sharing.

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