Innovation and Marketing Process

All business functions operate more effectively and efficiently when there are systems and processes in place.  They need not be cumbersome.

We streamline and document marketing systems and processes in the following core areas:

1. Idea Generation and New Product

-          From ‘blue sky’ phase to new product development and launch

-          Staging and Innovation Funnel Processes

-          Consumer Research

1. Marketing Planning Process

-          Straight forward structure and process that ensures efficient use of funds and time

-          Use of document outlines and templates

1. Use of Marketing Funds

-          Plan and account for expenditure

-          Measure Marketing Return on Investment: the outcomes of your marketing activity

1. Lead, Sales and Customer Management

-          Effective use of CRM systems

-          Defining, determining, confirming and converting leads

-          Customer service and management of existing clients

1. Individual marketing activities

-          For activities such as PR, events, trade shows and promotional activities

-          On line and traditional marketing activities

-          Tailored to your business needs