Foundations of Marketing

For those wanting to broaden and deepen their marketing knowledge and practical skills in a range of Marketing areas.

All our workshops include a mix of lecture material, small group work and case studies, to suit a range of learning styles.

The practical focus in all our workshops ensures you can actually apply your learnings straight away to improve your business outcomes.

Marketing is a powerful management tool for growing your business and addressing key issues, whether you work for a corporate, for government or for yourself. In this practical course, you’ll discover the elements of a strong marketing plan, learn about today’s core online and traditional marketing activities, equip yourself with a range of marketing tools and templates, and see how effective communication can really impact your organisation’s bottom line.

Marketing Level 1

A foundation level workshop that covers all the core facets of marketing, from planning to brands and brand management, from traditional to digital marketing tools and from financials to consumer behaviour and latest trends in marketing. Includes comprehensive notes and a range of practical templates and tools. More about Marketing Level 1(add link)

Marketing Level 2 (extension)

This course is designed for experienced marketers or those who have already completed ‘Marketing Essentials’ or an equivalent. Focus on a deeper understanding of the key marketing tools of advertising, PR, promotions and digital marketing. Consider effective use of marketing funds (including profitability, return on marketing investment and financials from a marketing perspective) and exploring the latest marketing trends – from changes in consumer marketing to digital and on line marketing. Using an interactive teaching style including group work, case studies and lecture format, the course will challenge you to become more strategic in your thinking and truly market orientated in your business.

Strategic Marketing Planning

Take your marketing skills to the next level by thinking more strategically. Designed for marketers with some experience, this course will equip you with practical take-home tools to develop stand-out brand goals, write powerful marketing plans and measure your performance. Learn how to get the most from your research and communication spend, understand the importance of financials and update yourself on the latest trends in branding and metrics