Marketing Level 2

For experienced marketers or those who have already completed “Marketing Essentials” or equivalent. 

Gain deeper understanding of the key marketing tools of advertising, PR, promotion and digital marketing as well as exploring the latest marketing trends. 

Core Content:

1. On line marketing
2. Effective use of PR
3. Using Promotions Strategically
4. Understanding Advertising
5. Review of the Lastest Marketing Trends and Marketing Thinking
6. Effective Business Development

Learning Outcomes

• Develop a detailed understanding of the key marketing tools of advertising, PR, promotions and digital marketing; and how to implement them in your own workplace
• Understand the latest marketing trends and how to tap into them
• Better understand return on marketing investment and how to use your marketing funds efficiently
• Develop a more strategic approach to your marketing
• Apply your learning in case studies (from Australia and overseas) and practical activities based on your own workplace

Who Should Attend?

• This course will be of most benefit to those with several years experience working in a marketing role, as some knowledge and experience in marketing is assumed
• Also suitable for those with more detailed expertise in a particular field of marketing, wanting to broaden their knowledge
• Suitable for marketers from a range of environments, including product, services, business to business, government and not for profits

All Juntos Marketing Workshops

• Are interactive
• Include lecture content, small group exercises and case studies
• Ensure participation to maximise learning
• Include networking oppotunities where appropriate

Next Courses:

28th and 29th of March 2012, 9am-5pm (Sydney University, CCE)

To Book:

Please visit: http://www.cce.usyd.edu.au/course/advm