Marketing Level 1

A detailed look at core marketing concepts including marketing planning, branding, consumer behaviour, market segmentation and target markets as well as an overview of online and traditional marketing activities.Includes practical tips and tricks for a range of budgets for tangible improvements in both sales and profit. Introduces financials for marketers, ethics in marketing and return on marketing investment. 

Course Outline

  • Marketing buzz words, trends and changes
  • Brands and brand positioning
  • Segmentation and getting your Target Market right
  • Traditional and digital marketing toolbox
  • Developing strong Marketing Plans
  • Measuring Marketin Effectiveness
  • Financial knowhow for marketers

Learning Outcomes:

  • Gain insights into a full repertoire of marketing options for your organisation
  • Understand a range of marketing terminologies
  • Undertake more effective marketing activities.
  • Make more confident marketing decisions based on established marketing practices

Who Should Attend?

Those wanting a broad understanding of the key aspects of product and services marketing

Organisations including corporate, small business, not-for-profit and government

Those with a non marketing background who are working in marketing and/or those who have marketing responsibilities.

All Juntos Marketing Workshops

  • Are interactive
  • Include lecture content, small group exercises and case studies
  • Ensure participation to maximise learning
  • Include networking opportunities where appropriate

Next Courses:

Thursday 8th and Friday 9th March 2012,  9am-5pm (Sydney University, CCE)

To Book:

Please Visit:http://www.cce.usyd.edu.au/course/mkes

 

 

 

 

 

 

 

 

 

2 Day Course

 

Lunch, Morning & Afternoon Tea

Run by Experienced Marketers

Full Training Materials provided

Interactive, Lecture Style

 

 

 

 

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