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“Apply strategic thinking to your marketing”
Develop stand out brand goals, write powerful marketing plans and measure your performance. Understand the importance of financials and discover the latest trends in branding and metrics.
Core Content
- Structure for Marketing Planning.
- SWOT, Segmentation and Target Markets
- Strategic Marketing Models that will help you understand your business better.
- Marketing theories that Impact Planning
- Review the Latest Marketing Trends and Marketing thinking
- Digital and Online Developments.
- Big Picture Market Changes
- Consumer and Market Research
- Financials for Marketers and Return on Investment.
Learning outcomes
- Develop and write a strategic marketing plan for your business or organisation, including both on and offline marketing, based on a wide range of marketing models and tools.
- Understand how to measure and improve returns on your marketing investment.
- Be familiar with the latest online and traditional marketing trends, and how they could apply to your organisation.
- Think more strategically in a range of marketing scenarios
Who should Attend?
- Services and product marketers in business, not for profit, government, consumer or business sectors.
- Marketers wanting to write more focused and effective marketing plans.
- Those wanting to improve their background knowledge, particularly around marketing planning
All Juntos Marketing Workshops
- Are interactive
- Include lecture content, small group excercises and case studies
- Ensure participation to maximise learning
- Includes networking opportunities where appropriate
Course length: 1 Day
Next Course
Wednesday 2nd May 2012, 9am- 5pm (Sydney University, CCE)
To Book:
Please Visit: http://www.cce.usyd.edu.au/course/smkp
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 1 Day Course
 Lunch, Morning & Afternoon Tea provided
 Run by Experienced Marketers
Full Training Materials provided
Interactive, Lecture Style
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